We want to see more timepieces that continue the tradition of motorsport influence. We have seen a number of pilot watches; however, we strongly feel that in the racing world there are a number of instruments that indicate time but have not been incorporated into a wrist watch. One company that is changing that is Edox. This small family owned, independent company that has introduced a line of watches that represent their strategic partnership with the World Rally Challenge. The best part of their watches is the price – starting at around $2000 a piece; a completely responsible and sustainable price if we must say so.