In the essence of racing TW Steel introduces a watch dedicated to Scottish race driver Dario Franchitti. TW Steel is know for their unique styling of large face watches and has rapidly established itself as a big, bold, lifestyle brand. So naturally this sponsor relationship goes hand-in-hand as Franchittit delivers results.
Franchitti is a four-time IndyCar Series Champion, where he won the 2011, 2010, 2009 and 2007 seasons. The TW 607 watch is designed to highlight his accomplishments for the 2007 Indy 500 win and the 2007/2009 IndyCar Series championships which are carefully highlighted on the back of the watch. Mr. Franchitti even played a vital role in the watches design. The result: the watch features a black face with white numbering, with 2, 7 presented in a neon green and 10 presented in a bright “racing flag” red. The silicon wrist band resembles a grooved racing tire and is known for withstanding the hot summer heat and rainy days with ease. The watch is 100 meters water resistant and is offered in two sizes: 45mm and 48mm. What better way to make a statement and show your support for the IndyCar Racing Series? We see no other way but through this watch.
Source: Online photos Scoobr and TW Steel