Yeah we bet you didn’t know. That little (err.. big) in-house tuning company at Nissan decided to have its very on Youtube channel. Don’t believe us?
Try giving this link a click —> Nismo.TV
So what is Nismo TV? It’s a channel dedicated to the motorsport exploits of Nissan’s racing division. Think of it as a behind the scenes view of racing and motorsports covering both the top tier racers and training racers.
Through the use of Nismo TV, Nissan creates an exciting new dimension to Youtube’s existing motor-sport content offering which is fast becoming a valuable genre, according to Julie Kikla of YouTube.
Nissan’s Director of Global Motorsport Darren Cox commented, “”By launching NISMO.TV on YouTube we’re creating a new template for leveraging motorsport content and taking it beyond the purist, on a truly global level. This new relationship with YouTube, like our collaborations with Gazprom Neft and PlayStation, shows what a new generation of motorsport-led marketing will look like.
Let’s see, but we are looking for new ways to bring motorsports to the diehard fans as well as newcomers. It could be the future platform for local club races too.