Automotive, Driving Accessories, Motor Racing, Racing, Timepiece

Title Sponsors Are Everything In Racing

You may have heard for 2014 there’s a new watch in town. Err… is it really new? Well the name back on the block is Tudor. Allow me to help you understand. Set your eyes on the Tudor Heritage Chrono. What’s that you ask?


Cliff notes for Tudor watches

Who – Created by the original creator of Rolex, Hans Wilsdorf (England).

What – Wilsdorf creates the Tudor line to offer reliability and dependability of a Rolex at a more affordable price. Some believed the Tudor line was created to be his “own” line of watches. The main difference is the movement used within the watch and, later now, the introduction of “color” to their watches.

When – In 1946 Wilsdorf introduces Tudor to honor the Tudor period of England. These watches were sold in the USA until 2004 and have returned mid to late 2013.

What is the significance? Tudor replaces Rolex as the title sponsor for the newly combined sports car racing series: Tudor United SportsCar Championship which is organized by International Motor Sports Association (IMSA). This is the direct result of the merger between the American Le Mans Series and Rolex Sports Car Series (i.e. Grand-Am Road Racing).

This new combination is going to the forefront of sports car GT racing in the United States. Other series will exist, but this will be most regarded. Without this we would not have our beloved 24 hour endurance racing at Daytona or Sebring, along with Petit Le Mans and six hours of the Glen.

As Tudors return to the United States and takes over as the headline for motorsports racing it would only make sense to introduce a watch for racing fans that marks the beginning of a new chapter. Again introducing the Heritage Chronograph. It mirrors the original design from the 1970s but blends in modern movement and redefined shapes. What makes this watch less offensive is the inclusion of the nylon NATO wrist strap; thus giving the owner an option for cold steel or stylish colors. The price for this re-stylized piece of history starts at roughly $4,500, its a small price to pay for a piece of motoring history. The small details help set this watch apart from the rest. The nylon strap is matched with a Tudor buckle. The watch has a rotating bi-directional bezel that is different from the standard diver’s watch. Okay so you’re not sure you can use this watch in daily situations? How wrong you are. The watch has screw down pushers and crown making it water resistant down to 150 meters. Meaning doing dishes, showering or jumping in a swimming pool won’t damage the watch. Or better yet changing a tire in the rain you can be completely sure it will keep on moving. If you don’t like the black/orange you can opt for the blue and orange but we feel its more of a boating feel. If this is the new face of timing, I think we can accept it with open arms. See you at the races!

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